About Lice
CDC
According to the CDC, there are a reported 6 to 12 million children ages 3 to 11 in the U.S. infested with head lice each year. Very often parents and children over the age of 11 contract head lice, so the real number of cases each year is unknown.
Super Lice
SUPER LICE are real, and they are making it ALMOST IMPOSSIBLE for you to get rid of lice yourself. Our technology and process kills 100% of lice, even super lice, every time.
Super lice evolved because of repeated exposure to the chemicals in the most popular over-the-counter (OTC) products over nearly 50 years! Repeated exposure builds resistance, not only to that particular treatment but to virtually all similar products. Therefore, OTC products no longer work very well, which means that most people are simply wasting their money on OTC treatments. On top of that, you may just be prolonging the misery because it can take a week or more to determine that an OTC treatment has failed.
Cost
Doing it yourself can quickly become more expensive than a professional treatment.
Even if you have a form of lice that are NOT resistant, OTC products will require multiple treatments over several weeks (read the packaging closely) because they cannot kill eggs/nits. And those treatment costs add up quickly, about as quickly as your frustration with their ineffectiveness!
What do these DIY costs look like?
Replacement hair brushes, combs, hair accessories
Doctor visits for diagnosis and guidance
Extra cleaning supplies & laundry detergent
Increased utilities due to extra laundry
Other lice products, gadgets, prevention products
OTC Kits (Rid, Nix, etc.). 3 Treatments x 2 Kids
Missed work (avg. 3 days @ $50k salary)
Prescription costs - per person
Total: $1,030
More Head Lice Facts...
Head lice have been around for millions of years and dried up lice and their eggs have been found on the hair and scalps of Egyptian mummies! Head lice do not come out of the air or from the ground. They are human parasites that feed on blood and travel from one head to another. Head lice are uniquely adapted to be on the hair that's on a human head.